case
Client: Fenyx
Brief: To create a video that explains what they do and what they solve for the client.
The client, Fenyx, is a warm and personal company. They coach and educate people in how to optimize Microsoft 365 suite (primarily Outlook, Teams and OneNote) and use it more efficiently.
solution
We had to freedom to create the visuals as we wanted, however we decided that to use their brand was essential. Especially in their case since they're a small brand and haven't done much marketing before.
role
In this group project I took the role of Creative Lead. I designed the script and layout of the story. Later on I also designed the character and animated the scene down below
The scene I animated:
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Drafts of styleframes:
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script breakdown:
There were several key things we wanted to communicate to the audience:
"Too many notifications"
Relatable hook. And a prompt that doesn't present Fenyx teaching you how to use Microsoft tools, but mainly, helps you remove a problem that you battle in your everyday life.
"Still living in the 90s."
We think we know Microsoft. But has anyone really been properly educated in it since it came out in the 90s? Not according to Fenyx's experience.
"Don't worry"
Notifications and bad time management, causes stress, but not if you get help from Fenyx.
"Because your time is valuable"
The brands main sentence is that you save a lot of time by investing in them. Thus it was a good thing to have not only as the fact is true, but also for the sake of utilizing the bricks of their current brand.
Script in English:
Script in English:
"Nowadays, too many notifications quickly become overwhelming.
But have you considered that you already have the best tool for boosting your productivity – yet it’s being used as if we’re still living in the 90s?
Don’t worry.
We’ll help you get Outlook, OneNote, and Teams working together –
like a perfectly synchronized dance that just flows.
We’ll help you get Outlook, OneNote, and Teams working together –
like a perfectly synchronized dance that just flows.
And here at Fenyx, we know how to create lasting structure.
Fenyx.se – because your time is valuable."
Fenyx.se – because your time is valuable."
Early stage of the character.
Our main target group was businessmen and -women, between the ages of 30-50 years old. I wanted to create the general image of a Swedish consultant. The hair cut short on the sides, the piké shirt with some slacks and a little nicer shoes. It was important that the character felt relatable to the main audience in the sense that its clear the character works in an office setting combined with very human expressions.
...
The final result:
After some revision, mainly within the art style as a whole, we opted for a more simplified solution. With cleaner lines in the face as well as the rest of the anatomy, the animation of the body is simpler.
,,,
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