case
A new brand for Saxion AB, a consulting and accounting firm.
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solution
Saxion AB is now Asken Ekonomi AB. The new name is designed to be simpler to learn and easier for new clients to recognize. The choice of "Asken" as the name is tied to the client’s surname. The theme of the graphic profile is inspired by trees and nature, blending a classic office style with elements that suit both an agency and food. This aligns well with the client’s target audience, which consists of customers within the ICA group.
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