lapland resorts

case

Update the brand for the umbrella company Lapland Resorts and its destinations: Riksgränsen, Björkliden, and Låktatjåkko.

solution

For a long time, these three destinations had separate owners. However, not too long ago, they were merged under the company Lapland Resorts. The company wanted a graphic profile that would reflect their shared ownership while preserving the unique heritage and culture of each destination.Each destination was given its own matching logo, highlighting its distinct features.

Björkliden, a hotel with a stunning view of the iconic Lapporten, received a design showcasing this landmark.

Riksgränsen, a ski resort, features mountain peaks in its symbol.

Låktatjåkko, a mountain lodge best known for its unique roof shape, has a logo with its silhouette.