case
New brand for ICA Säffle Grocery Store.
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solution
A major new competitor has arrived in Säffle, and at ICA Nära Säffle, there was consideration of shutting down. However, a new owner took over the store instead, aiming to become a worthy rival to the larger competitor.
With a renewed and strong brand that offers a unique selection of products and an enhanced customer experience, Säffle’s ICA Nära now has a revitalized presence on the map.
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The graphic profile created for the store pays tribute to Säffle as an industrial town by visualizing a modern interpretation of industrialism, while also incorporating elements of food and commerce. It draws inspiration from the European Art Nouveau style and the aesthetics of traditional wholesalers of the past.
In this way, the store becomes part of the city’s and its residents' cycle of past, present, and future, contributing to the vibrant, local industry in which Säffle’s community thrives.
